How to plan SEO keywords appropriately
For example, rank your website ranking 15 for the keyword "top men's basketball shoes". You decide to add more content that matches the user intent. The right content will push your page up on the SERP and get more traffic.
On the other hand, if you rank highly for a keyword but get a few clicks, then…
It is a sign that your content is not valuable.
Or your company sells clothes for students. You want to launch users and improve your fashion brand awareness. Therefore, you decide to target "university fashion trends" and other keywords related to "university fashion".
After a few months, you rank 5th for the keyword and Google top a few related keywords.
If the traffic does not improve, or users do not stay on your site after clicking on the article, you are wasting effort.
There are many reasons for this:
The problem may be because your clothes are just ordinary fashion instead of high fashion. Keywords may lack this element. Because your market is not only identified by the word "university" but also the term "clothing". Users can use keywords according to the following factors:
Area: clothes in Hanoi, clothes in TP. HCM
Season: summer fashion trends
Price: cheap fashion clothes
Hobbies: clothes for dirt cake
Material: chiffon shirt
Brand: Viet Tien shirt
The problem may also lie with the content itself. The article is not attractive enough, the title is headline or not attractive. Testing a keyword cannot provide a lot of information. But take a look at the whole seo keyword set - dozens, hundreds of keywords affect your page metrics.
Which page leads users to?
How long do they stay?
This can help you build better content tactics to increase traffic and keep users on the site longer.
What is a long-tail keyword?
Long-tail keyword is a long keyword phrase, extending the main keyword consisting of 3-4 words or more that describe the product / service or any particular problem. It can help businesses effectively identify target posts while implementing SEO.
>> You can see more Some common mistakes when making long-tail keyword (long keywords)
What is the definition of long-tail keyword
Definition of Long-tail Keyword
Long-tail Keyword supports your content strategy
The more content that satisfies a customer's specific interests, the more effective it is.
For example, if you sell basketball shoes, you'll want to attract customers with blogs like Nike and Reebok rather than athletics or dress shoes.
The same goes for keywords - as close to the interest of the customer as possible.
If you're similar to the clothing company in the example above, you should review the existing long-tail keywords. If the keyword "university fashion trends" is not attractive enough but the phrase "fashion trends" is still effective. You can explore more options. Such as: “TP fashion trends. HCM ”
The article you are reading is also a great example of how to use long-tail keyword effectively. I am writing this article to share basic knowledge about SEO and keyword for businesses, even those who want to hire content team for digital marketing.
I also want to attract people outside of marketing. So in the title I put "What is the keyword". This is the long-tail keyword that people can type in Google when looking for basic information. On the other hand, long-tail keyword helps to clarify the intent of users to search.
This has two advantages:
Google will rank my site based on the search volume of the target customers.
Long-tail keyword in the title "What are keywords" helps
For customers to understand the steps of the seo process, our Viet SEO company performs the following steps:
Step 1: Customers choose the keywords closest to their services. Are keywords with or without accent marks.
Step2: Send the request for Viet SEO services through mail full of keyword content, service information, position to achieve on google, desired time of attainment.
Step 3: The Viet SEO company will receive the request, analyze the request, call the customer again and evaluate the price through mail. At the same time advise on issues that customers still have questions.
Step 4: The customer agrees to the request and proceeds to do so.
Step 5: Keyword TOP and dedicated to maintenance.
As a professional website design company, Mona Media's concept is always to provide quality products and the most optimal cost. In the market of cheap web design, to meet all the requirements of common customers for a complete website, Mona Media has found the best solution.
First, we need to redefine ambiguous concepts in the market for cheap website design that make people feel confident about these cheap services. From there, the solution will be born.
What is professional website?
The definition of professional website you can quickly find online with the keyword "What is a professional website?". All the ideas that people often think of professional websites like fast web download speed (you can check with google's free tool at PageSpeed Insights), ensure regular web uptime, delivery. Nice interface, reasonable layout, high interaction, ... all right.
But with Mona Media, it is only relative criteria because we do not have the exact size for each element. However, one thing that people often overlook when designing websites is business efficiency (or rate of communication) from the website. Typically, business performance will depend primarily on customer behavior.
According to the latest research, website technology is developing so fast, the experience on the web has also been to a new level and users are increasingly familiar with manipulating websites with full features and beautiful interface, Therefore, they tend to appreciate the websites that are designed and invested, even you also want to surf and experience on beautiful websites.
So is a monotonous website, which does not bring the best experience for users such as slow loading, features that do not work properly or cannot display well on mobile devices, is it enough to change their behavior?
What is cheap website?
In your opinion, what does cheap website mean? First, of course, the price must be cheap and suitable for individuals or small organizations, but how cheap? Cheap with an unbelievably small number or just lower than the general price of the market is already cheap?
In fact, the expensive / cheap nature of website design services or any product, too, price is not the main problem. We need to take into account all relevant factors including the quality of products and services attached. A really cheap product is one that actually receives its value from a much larger cost.
In fact, the cost you pay for a service or product is not that important to evaluate if the service or product is cheap, but you need to compare related factors such as the quality of the product. and if the service is right for the price you pay, if true it means you buy the product at the right value and if the value you get is greater than the cost you have to pay then you buy it. Get products at cheap prices.
For example, with websites designed by Mona, a complete, professional website, with quality after-sales service, but the price offered by Mona is lower than the market at a relatively low price, the website is cheap. . Perhaps you find this opinion different from what you think, because you only look at the numbers that cheap web design services like 500k, 700k and think that is low.
In fact it is only the initial cost to build a simple website, after-sales services you have to spend more money if you want to install more, leading to the cost of the website can exceed the service packages. of other professional web design companies.
Website 500K - 1000K has what?
In fact, websites with prices ranging from 500K to 1000K are all built with a set of available themes, easy to find online for free and of course, not checked for malicious code (because no one can. sit down and check each line of code to confirm it's not malicious, which is harder than writing a brand new website), the next job of this amateur programmer is to edit a few details. important as name, color correction, contact changes, add photos, ... So a website has been completed with just a "professional editors" can be set up in 5 minutes.
But then what do you get? It is a monotonous website, difficult to edit or even unable to customize the code deeply because they are not the writers of that Source, difficult to manage, have few functions, are not expandable, so it is only a Basic source, not built functions, functions as well as data organization - complete database.